Whether you love it or hate it, TikTok is changing the music industry. Now, the platform is enabling labels to promote new releases and back catalog tracks while providing real-time global call-out data on every sound on the platform.
Misdirection and deception fuel an age of discovery
Despite the myriad of digitally minted connoisseurs in a variety of guises, the nipple, the sexy females and males in a frenzy, a lot of good old-fashioned cash is being tossed around. The big daddy of the pack is the aforementioned exec. The lucky sack is not a slacker by any means, and a bit of abracadabra is all too common. Nonetheless, the sexy ladies are still on the job.
The aforementioned execs are not the only ones in the club, and they certainly are the most pampered. The following lucky few have had the old lady at the ready for the aforementioned soiree since the night before. The aforementioned sexies are in the capable hands of the aforementioned execs and the aforementioned sexies are a lock albeit a brief one. Upon the latest bout, the aforementioned sexies are on their way to the next sexiest.
Real-time global call-out data on every sound on the platform
Taking a cue from the likes of the Chinese scions of the social media and tech worlds, TikTok has decided to get into the music business. To that end, it’s teamed up with Zoom, the brains behind the aforementioned China-based juggernaut, to create a music hub of epic proportions. The resulting product is a veritable nirvana of a musical machine. The likes of pop superstars like Rihanna, Alicia Keys, and Britney Spears have already jumped on the TikTok bandwagon.
For the more discerning music buff, the aforementioned sextet is more than willing to sign on the dotted line for some serious cash. Not to mention the fact that the aforementioned exes are arguably the most likable people in the business. Whether the TikTok juggernaut is able to pull off the coup de grace is another story. However, a gaff or two will most certainly be uncovered. Luckily, the TikTok faithful won’t have to worry about the likes of the aforementioned sexie sex for much longer.
Labels are promoting new releases and back catalog tracks
Using TikTok, labels are promoting new releases and back catalog tracks. They are also leaning on hard-charging reworks of popular singles. The result is a music industry flipped on its head.
Some record labels are even refusing to release albums until their songs are trending on TikTok. That is because a viral video attached to a song is a way to grab attention. The platform is also giving labels a bigger piece of the online ad market. Cirisano’s research shows that TikTok users are more likely to purchase music and merchandise.
The platform has also become a powerful source of music discovery. A survey by the Pew Research Center found that 67% of teenagers in the U.S. and Australia use the site. It has helped launch artists such as Maneskin, PinkPantheress, and Olivia Rodrigo into stardom.
TikTok has given young artists a chance to build a dedicated fan base. But the success has also put pressure on the legacy music industry.
London is a music-distribution service
Previously known as TikTok Music Promotion, SoundOn has emerged as a new music distribution service for TikTok users. The service offers a variety of promotional tools and tips to help artists boost their careers. It has also launched a pre-release function that lets musicians give their fans a sneak peek of their next song.
With the SoundOn service, users can distribute their tracks to major streaming services like Apple Music, Spotify, and others. It’s free to upload your music. You can also sign up for the premium SoundOn+ program.
You can choose to work with established names or make your own name in the music industry. You can also gain access to an expert team of promoters and marketing professionals. You can get a full list of London’s features and benefits by reading the SoundOn FAQ.
One of the advantages of SoundOn is that artists don’t need to pay a one-time up-front fee to get their tracks on TikTok. This means that artists can keep their music royalty rates the same.